The Keenans are a farming family from the beautiful landscape of the Banks Peninsula in the South Island of New Zealand.
They are all too familiar with the unpredictable weather in this part of the world and winter days spent battling into the teeth of a "southerly" on an open hillside.
Farming is not for the faint-hearted anywhere in the world but New Zealand throws everything she's got at you. No wonder Brian had a "lightbulb" moment out on the hill. What luxury! – imagine a pair of comfortable trousers that kept out the wind and kept in the warmth, that moved with your body and were tough enough to withstand life in the outdoors.
Naked Flame Track Pants have been tested in the toughest conditions and are now ready for you to own.